As part of the “Haagen Dazs Loves Honey Bees” campaign, Haagen Dazs began airing a commercial on April 20 with a “Save the Honey Bees” message, stressing the importance of pollination. As part of the campaign, Haagen Dazs will donate $250,000 to Colony Collapse Disorder research. To view the commercial, visit the Haagen Dazs Loves Honey Bees web site at www.helpthehoneybees.com, then click on “See the Ads” at the bottom of the page.